Product Photography Purpose and Usage
The goal of product photography is for the photographer to take a static image and portray it as intriguing and life-like. Lighting, depth of field, product positioning, setting, and props help to achieve the creative goal. Rock Product Photography has all the equipment and skills to produce the desired product photography results in any environment or setting.

Catalog Photography
The Rock Product Photography studio uses a commercial light table that allows graphic designers to use the images in multiple applications such as web and print catalogs. The illuminated background of the light table allows quick and easy cropping of the image background in order to overlay the subject on other backgrounds.  If you require hundreds or thousands of images for your online store or print catalog, this is the most efficient means of getting the job done. See our $ 9.95 Catalog Photography page for more information.

Application Photography
This is a product photography shoot in actual use while using a realistic or staged background. The photograph can include people and/or their extremities such as hands and feet. These shots can be taken on-site or preferably in the studio in order to achieve a very controlled shot.

Hybrid Catalog / Application Photography
When trying to emphasize small product attributes in a large environment, we typically photograph the product in a controlled studio and then photograph the background or environment separately. Afterwards, the images are overlaid using Photoshop in order to emphasize the product in its application environment.  This provides the best quality image since lighting, focus, and depth of field is optimized for each component.